SoCal Brand Toolkit

SOCAL BRAND TOOLKIT

THIS IS SOCAL TOOLKIT DOWNLOADS AND INSTRUCTIONS


THE TOOLKIT

Our ready-made toolkit enables members and our broader ecosystem influencers to be able to communicate the campaign effectively, efficiently and consistently. Here are the assets currently available in the toolkit:

Campaign Deck 
  • The complete communications plan

Visual Identity & Style Guide 

  • Logo design
  • Color palette
  • Fonts
  • Simple style guide

Influencer Communication Guide
  • Campaign summary for external distribution to potential mouthpieces and advocates via members

Core Messaging 
  • Messaging driven by narrative and the six pillars

Blog Post Writing Guide 
  • Guide to writing posts
  • Sample blog post (sample posted here)

Social Media Posts 
  • Guide to writing posts
  • Sample social media posts

Website Content Block
  • Cut and paste block of copy with imagery for members and influencers’ to add to their websites

Short Guide To Campaign Content Development 
  • Starting points for content development
  • Guide to visual content development


DOWNLOAD WHOLE TOOLKIT PACKAGE (1.05 GBs)