Four key channels and platforms will communicate the campaign, managed by the Alliance with content contributions generated by the communities.
Central Communication Channels
Rather than being a tool to facilitate collaboration and provide advice, direction and practical resources to members, the This Is SoCal website will be a highly visual and dynamic representation of what the SoCal Innovation Ecosystem is all about. Throughout the site, it will constantly reinforce what being SoCal means in the context of our six pillars. With content donated by each community, it will aggregate the most world-changing, impressive and interesting examples of regional innovation, highlighting their community origins. An important component of the website will be a marketing toolbox resource center.
Posts written by a diverse range of members from our community will keep the campaign fresh. For launch, we are looking for posts themed around one of the six pillars as it relates to its writer’s community or area of specialization. An important component in these posts are the communities’ own takes on what it means to be SoCal in the context of their industries and roles.
Social media content will be generated by the communities as well as by the Alliance. It will serve to give the campaign momentum, offer an ongoing platform for communities to bring innovation to the forefront in the context of the region, and drive traffic. A large proportion of content needs to relate to different elements of the six pillars. There will be an emphasis on creating mini stories that build over time to reflect the dynamism and progress of the communities within the region.
A central email campaign managed by the Alliance will be crucial for engagement and building relationships, as well as to provide a vehicle for topical announcements, especially those that are cross regional. It will be beneficial to the campaign launch if communities can include the announcement of This Is SoCal in their own email blasts along with links to relevant content and to the This Is SoCal website.