SoCal Innovation Community

Brand Purpose: How To Support News and Protect Brand Equity

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  • 1.  Brand Purpose: How To Support News and Protect Brand Equity

    Posted Aug 04, 2020 12:29 PM
    David Cohen of IAB (Interactive Advertising Bureau) and Marinn Jackson from Verizon Media consider the benefits to brands who "leaning into" the current news and take a position in the marketplace.



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    Verizon Media
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