While it feels good to see 2020 in the rearview mirror, what surprises does 2021 have in store as the sequel to the year unlike any other? With so many forces in play including vaccine rollouts, economic re-starts and sweeping industry changes, forecasting what lies ahead can be a challenge - but there are some trends that point to 2021 as a year of growth and opportunity.
As the world optimistically welcomes 2021, we know we're in for another unique experience as we discover what next year's new normal looks like. Here are some observations and thoughts on what to expect and, more importantly, how to navigate.
Wall Street is back in love with adtech, as public companies exceed expectations. We're seeing reports of big filings coming from private companies, and M&A has returned to the category after it fell off a cliff in the first half. What's going on?
A lot, actually. The record pace of cord cutting and CTV adoption is continuing to accelerate budget flows from TV to advanced TV. Digital Out-of-Home assets are popping up in more places, expanding opportunities for omni-channel buying as cities gradually open back up. And the massive rise in ecommerce in all its forms has heightened the urgency for more ease and efficiency to make campaigns more effective in 2021 and beyond.Please continue reading here.
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